Mattel, the makers of Barbie, announced last month that a hairless "friend of Barbie" will "be distributed exclusively to children’s hospitals and other hospitals treating children with cancer throughout the U.S. and Canada, directly reaching girls who are most affected by hair loss." The decision came after a Facebook group called "Beautiful and Bald Barbie! Let’s see if we can get it made" scored thousands of "likes" within hours of its creation.
Beckie Sypin, co-founder of the cause, has a 12-year-old daughter who lost all of her hair after chemotherapy treatment. Syprin told ABC News that "the hope [of the campaign] is that a bald Barbie will help children with cancer and others who have lost their hair due to illness—such as alopecia and trichotillomania—cope with their conditions." Photographer and co-founder Jane Bingham also lost her hair during treatment for non-Hodgkin’s lymphoma. "One of the major reasons [we started the campaign] was to reduce the stigma for women and children who have hair loss—being not accepted to be able to go out in public without something covering their head, whether it be a wig or a scarf or that sort of thing," Bingham told NPR’s All Things Considered. "Their beauty and their self-worth is not dependent upon their hair."